Boao Lecheng International Medical Tourism Pilot Zone in Hainan launched eight cutting-edge international medical tourism products on Sunday, targeting global visitors and showcasing the island province's rich natural and touristic resources.

This initiative integrates exclusive features such as precision health check-ups, expert treatments, and traditional Chinese medicine therapies within the pilot zone, aiming to provide top-tier personalized medical tourism services of international standards to a wide overseas consumer base.

Starting from Saturday, over 60 representatives from medical and tourism institutions and businesses from Malaysia, Indonesia, Vietnam, Russia, as well as the special administrative regions of Hong Kong and Macao, were invited by the Department of Tourism, Culture, Radio, Television, and Sports of Hainan Province for a 4-day visit and research trip in Lecheng and across Hainan province.

Sian Teong Chein, vice-president of Malaysia-China Chamber of Commerce, expressed strong optimism about the growth prospects of the Hainan medical tourism market, highlighting the region's exceptional ecological surroundings, free trade port policy advantages, and diverse array of tourism products and cultural offerings. He emphasized the potential for international medical tourism development in collaboration with the pilot zone.

"This event leverages the advantages of the preferential policies of the Hainan Free Trade Port and the medical policies of the Boao Lecheng International Medical Tourism Pilot Zone, further enriching specific measures within the Hainan tourism consumption scene. This move is beneficial for promoting the integrated development of the medical, health, and tourism industries," said Liu Cheng, deputy director of the Department of Tourism, Culture, Radio, Television and Sports of Hainan Province.

The Boao Lecheng International Medical Tourism Pilot Zone, China's first and only special medical zone, has introduced over 450 types of innovative pharmaceuticals and medical devices from foreign markets yet to be listed in China. With 36 operational medical institutions, Chinese patients can access cutting-edge international therapies in Lecheng without traveling abroad. The pilot zone continues to advance integrated urban-industrial development, focusing on creating multi-level, multi-format medical tourism products to enhance the reception capacity for international medical tourism, according to Jia Ning, director of Boao Lecheng International Medical Tourism Pilot Zone Administration.

In 2024, Lecheng hosted a total of 413,700 medical tourism visitors throughout the year, marking a 36.76 percent year-on-year increase and solidifying its position as a leading force in Asian medical tourism within the Hainan Free Trade Port.