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Dubai's Al Nassma, the world's first brand of chocolate made with camels' milk, plans to expand into new Arab markets, Europe, Japan and the United States, its general manager said Tuesday.
Martin Van Almsick said the United Arab Emirates company planned to enter Saudi Arabia first, followed by Bahrain, Qatar, Kuwait and the United States within the next few months.
The company plans to enter the Saudi market in a month through a partnership with a Jeddah-based distributor, said Van Almsick, adding the company plans to deliver the first ton of chocolates to Saudi Arabia soon.
Al Nassma is also in talks with British department store Harrods and San Francisco's Chocolate Covered to sell its products.
Al Nassma was formally established in October last year and aims to produce 100 tons of premium camels' milk chocolate a year.
In partnership with Austrian chocolate maker Manner, Al Nassma manufactures the end product at its Dubai facility.
With 3,000 camels on its Dubai farm, the company sells chocolates through its farm-attached store as well as in luxury hotels and private airlines. It plans to launch an online shopping facility within a month, Van Almsick said. The farm is controlled by the Dubai government.
The company is set to open its second store in the UAE in one of Dubai's large malls and is in talks with mall operator Majid Al Futtaim and others, he said.
"We aim to be the Godiva of the Middle East," Van Almsick said in an interview. "It's a luxury product, so we will never be in supermarkets. The plan is to be in one mall in each UAE city."
Al Nassma is also looking at the possibility of setting up a store in Japan, where demand for the product is high, he said.
All chocolates are produced without preservatives or chemical additives with a range of locally popular spices, nuts and honey, the company says.
Camel milk contains five times more vitamin C than cow milk, less fat, less lactose and more insulin, making it a good option for diabetics and the lactose intolerant, Van Almsick said.
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(Agencies)
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阿聯(lián)酋國(guó)家迪拜的Al Nassma是世界上第一個(gè)用駱駝奶制作巧克力的品牌，該公司總經(jīng)理本周二表示計(jì)劃向阿拉伯、歐洲、日本和美國(guó)拓展新市場(chǎng)。
馬丁?凡?阿爾姆西克稱該公司計(jì)劃先進(jìn)入沙特阿拉伯市場(chǎng)，隨后幾個(gè)月再進(jìn)軍巴林、卡塔爾、科威特和美國(guó)市場(chǎng)。
凡?阿爾姆西克說(shuō)，公司計(jì)劃通過(guò)和總部在吉達(dá)的經(jīng)銷商合作在一個(gè)月內(nèi)打入沙特阿拉伯市場(chǎng)，并計(jì)劃很快將第一噸巧克力運(yùn)往沙特阿拉伯。
同時(shí)，Al Nassma公司正與英國(guó)哈羅德百貨公司和舊金山的Chocolate Covered商談產(chǎn)品銷售事宜。
Al Nassma公司于去年十月正式成立，其目標(biāo)是每年生產(chǎn)100噸優(yōu)質(zhì)駱駝奶巧克力。
Al Nassma和奧地利巧克力生產(chǎn)商瑪納合作，在迪拜當(dāng)?shù)氐墓S生產(chǎn)成品。
該公司在迪拜的農(nóng)場(chǎng)擁有3000只駱駝，通過(guò)農(nóng)場(chǎng)邊上的商店、豪華旅館和民營(yíng)航空公司來(lái)銷售巧克力。凡?阿爾姆西克表示，公司計(jì)劃在一個(gè)月內(nèi)創(chuàng)建一個(gè)在線購(gòu)物平臺(tái)。其駱駝農(nóng)場(chǎng)屬迪拜政府管轄。
他說(shuō)，公司正準(zhǔn)備在阿聯(lián)酋開(kāi)第二家店，地點(diǎn)選在迪拜的一個(gè)大型購(gòu)物中心，目前正在和購(gòu)物中心的運(yùn)營(yíng)商馬基德?阿爾?富泰姆等人洽談。
凡?阿爾姆西克在接受采訪時(shí)表示，“我們有志成為中東的高迪瓦巧克力品牌 。它是一種奢侈品，所以不會(huì)在超市銷售。我們的計(jì)劃是阿聯(lián)酋每個(gè)城市都有一家購(gòu)物中心銷售我們的巧克力。”
他說(shuō)，Al Nassma也在尋求機(jī)會(huì)在日本開(kāi)一家商店，那里對(duì)該產(chǎn)品的需求比較高。
該公司稱，所有的巧克力在生產(chǎn)中均未添加防腐劑和化學(xué)添加劑，只是加入了一些當(dāng)?shù)爻Ｓ玫南懔稀?jiān)果和蜂蜜。
凡?阿爾姆西克說(shuō)，駱駝奶所含的維生素C是牛奶的五倍，低脂肪、低乳糖和高胰島素，因此很適合那些糖尿病患者和乳糖不耐癥患者飲用。
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（英語(yǔ)點(diǎn)津 陳丹妮編輯） |
