廣告術(shù)語(yǔ)應(yīng)用實(shí)例 [ 2007-02-23 10:46 ] 上一次我們講了一些關(guān)于廣告的相關(guān)事宜,這次我們來(lái)看一看一些廣告術(shù)語(yǔ)及相關(guān)表達(dá)的用法:
Let's go all out on this one. I want a national advertising
campaign. 讓我們?nèi)σ愿皩?shí)施這個(gè)方案吧,我想開(kāi)展一次全國(guó)范圍的廣告宣傳活動(dòng)。
Put a full-page ad in the newspaper every Friday, advertising the weekly
special coming up. 每周五在報(bào)紙上做整版廣告,為每周特賣(mài)作宣傳。
Let's get 20,000 flyers printed. We'll hand them out at the shopping mall
next weekend. 我們印制20,000份小廣告吧,我們要于下周末在購(gòu)物中心免費(fèi)派送。
I want this advertisement to be a testimonial from the gold medal winner.
Call her to see if we can get her to endorse our
product. 我希望這個(gè)廣告內(nèi)容為金牌得主的推薦,給她打電話(huà)問(wèn)她能不能幫忙宣傳我們的產(chǎn)品。
We need a new slogan. The old one's not catchy enough. 我們需要新的口號(hào),舊的不夠吸引人。
If we want to try door-to-door sales, we'll need professional sales people to
make an effective sales pitch. 如果我們想嘗試挨戶(hù)銷(xiāo)售,我們必須請(qǐng)專(zhuān)業(yè)推銷(xiāo)人員來(lái)介紹有效的推銷(xiāo)技巧。
Why don't we do some comparative advertising? Our product is definitely
better than the competition's. 我們?yōu)槭裁床荒茏鲆恍?duì)比廣告呢?我們的產(chǎn)品肯定比其他同類(lèi)產(chǎn)品有優(yōu)勢(shì)。
We need a high-profile television slot. How about the Super
Bowl? 我們需要一個(gè)高收視率的電視廣告時(shí)段。超級(jí)杯怎么樣?
We're advertising in every other media. It's high time we started placing ads
on the Internet. 我們?cè)谄渌浇樯隙甲鰪V告,現(xiàn)在是我們開(kāi)始在互聯(lián)網(wǎng)上做廣告的最佳時(shí)期了。
(來(lái)源:洋話(huà)連篇 英語(yǔ)點(diǎn)津
Annabel 編輯) |