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Disney gives Pooh a makeover for 80th anniversary	錕斤拷斯錕結(jié)：小錕斤拷維錕結(jié)“轉(zhuǎn)錕酵★拷 迎錕斤拷80錕斤拷錕斤拷錕秸籌拷錕斤拷錕斤拷
The character Winnie the Pooh and friends are shown in more vibrant colors in an effort to give the brand a makeover to prepare for a yearlong marketing push to celebrate Pooh's 80th anniversary in 2006. Winnie the Pooh is getting a makeover as the Walt Disney Co presses its second-largest franchise into play for a larger share of the $21 billion preschool market, the company said on Wednesday. Disney is readying a yearlong marketing push in 2006 to commemorate and capitalize on the 80th anniversary of the publication of "Winnie-the-Pooh" and expand the brand beyond The Forest and infant toys, clothing and furniture. The tubby yellow bear will appear in brighter colors and Disney will emphasize the active side of Pooh's adventures as described in A.A. Milne's 1926 book to appeal to activity loving preschoolers, said Preston Kevin Lewis, global director of the Winnie the Pooh franchise. "Trust, friendship and happiness -- Pooh doesn't lose any of those things, it just changes how we talk about him," Lewis said. Disney is still battling an appeal of a 14-year-old Los Angeles lawsuit by heirs of Milne's agent, who claim they are owed millions in royalties. The company won a dismissal of the lawsuit last year but had warned investors that it could be on the hook for "hundreds of millions" of dollars if it eventually loses the case. In its December report on the U.S. market for infant, toddler and preschool toys, Packaged Facts, a division of MarketResearch.com, said the sector has outperformed the general toy market. "The single greatest reason for the overall toy market's decline has been that kids now have access to many other amusements, especially video and videogames," the report said. "The good news is that the infant/toddler/preschooler population will trend higher in the long term, unstoppable, forever and ever and ever..." Pooh and his friends from the Hundred Acre Wood generated $5.3 billion in retail sales in 2004 -- topped only by Mickey Mouse among the Disney stable. Disney gets a portion of those revenues through its licensing agreements. Martin Brochstein, an analyst for EPM Communications, said the growing preschool market is one of the most competitive and Disney will by competitive only if it convinces retailers to feature the Pooh products prominently. "Pooh has a wonderful thing going for it in that it is a heritage brand. It's just a matter of them as marketers making it important enough so that retailers will commit to it," Brochstein said. (Agencies)	錕斤拷錕斤拷錕斤拷錕斤拷錕斤拷錕截★拷錕斤拷斯錕結(jié)公司透露錕斤拷小錕斤拷維錕斤拷目前錕斤拷錕斤拷錕節(jié)★拷轉(zhuǎn)錕酵★拷時錕節(jié)ｏ拷錕斤拷為錕斤拷斯錕結(jié)公司錕斤拷錕斤拷錕鉸的第訛拷錕斤拷錕斤拷錕斤拷錕斤拷錕斤拷錕斤拷錕斤拷錕斤拷錕斤拷錕斤拷210錕斤拷錕斤拷元錕斤拷學(xué)錕斤拷前錕叫籌拷錕斤拷錕斤拷錕斤拷一錕斤拷錕斤拷錕僥碉拷錕解。 為錕剿鹼拷錕斤拷小錕斤拷維錕結(jié)誕錕斤拷80錕斤拷錕疥，錕斤拷斯錕斤拷目前錕斤拷錕節(jié)籌劃2006錕斤拷錕餃�锟藉K接�锟藉K斤拷疃�锟藉K斤拷錕階鹼拷錕斤拷錕剿伙拷錕斤拷錕狡籌拷錕斤拷錕斤拷錕斤拷森錕街★拷錕斤拷童錕斤拷摺錕斤拷錕階幫拷圖揖錕斤拷錕狡鳳拷錕斤拷錕斤拷錕斤拷錕斤拷小錕斤拷維錕結(jié)” 系錕叫詫拷品錕斤拷 錕斤拷小錕斤拷維錕結(jié)”錕斤拷錕斤拷錕斤拷錕餃�锟藉K斤拷薌錕斤拷錕斤拷錕剿癸拷佟錕斤拷錕斤拷摹錕斤拷錕斤拷錕剿顧碉拷錕斤拷錕街伙拷職錕斤拷錕斤拷值幕錕繳�小锟杰藉K斤拷愿錕斤拷錕斤拷薜錕斤拷錕斤拷錕斤拷錕斤拷錕節(jié)達(dá)拷錕斤拷錕角幫拷錕斤拷錕剿癸拷峁�司锟藉K斤拷錕階プ⌒★拷錕轎�锟藉K斤拷凇錕矯幫拷站錕斤拷錕斤拷錕斤拷械錕斤拷錕斤拷錕斤拷錕斤拷錕斤拷錕斤拷攏錕斤拷錕斤拷錕斤拷錕較詫拷錕矯幫拷盞錕窖э拷錕角幫拷錕酵�锟藉K斤拷錕叫★拷錕轎�锟结▲P拷錕斤拷錕斤拷錕紸錕斤拷A錕斤拷錕階訛拷錕斤拷1926錕斤拷錕斤拷錕斤拷錕斤拷摹錕? 錕斤拷錕斤拷斯說錕斤拷錕斤拷錕斤拷錕轎★拷錕斤拷錕斤拷涂錕斤拷錕?-錕斤拷錕斤拷維錕斤拷錕斤拷錕斤拷遠(yuǎn)錕斤拷錕斤拷失去錕僥訛拷錕斤拷錕斤拷錕斤拷要錕僥憋拷錕街伙拷錕斤拷錕斤拷嵌錕斤拷錕斤拷目錕斤拷錕斤拷錕斤拷錕? 錕斤拷斯錕結(jié)公司目前錕皆憋拷一錕節(jié)籌拷錕斤拷14錕斤拷錕斤拷錕繳鹼拷錕斤拷錕較幫拷錕斤拷錕腳ｏ拷錕階訛拷錕斤拷錕斤拷錕酵癸拷司錕僥繼籌拷錕斤拷錕斤拷錕竭稱碉拷斯錕斤拷欠錕斤拷錕斤拷錕斤拷錕斤拷錕斤拷錕斤拷元錕僥幫拷稅錕斤拷 去錕疥，錕剿幫拷錕斤拷錕斤拷院錕斤拷錕截ｏ拷錕斤拷斯錕結(jié)公司取錕斤拷錕斤拷時錕斤拷勝錕斤拷錕斤拷錕斤拷錕角癸拷司錕斤拷錕斤拷投錕斤拷錕竭ｏ拷錕斤拷錕斤拷錕斤拷錕斤拷錕斤拷斯錕剿撅拷錕斤拷錕剿撅拷錕斤拷錕斤拷錕斤拷錕教訛拷錕斤拷錕轎�要支锟藉K斤拷錕斤拷錕斤拷錕斤拷錕皆�锟藉K斤拷獬ワ拷錕? 錕斤拷錕叫籌拷錕斤拷錕斤拷錕斤拷錕竭的分詫拷Packaged Facts錕結(jié)供錕斤拷12錕鉸份憋拷錕芥，嬰錕斤拷錕斤拷學(xué)錕斤拷錕斤拷童錕斤拷學(xué)錕斤拷前錕斤拷童錕斤拷錕斤拷錕斤拷錕斤拷錕揭碉拷錕斤拷錕斤拷錕斤拷錕斤拷錕斤拷錕叫籌拷錕斤拷錕街得籌拷色錕斤拷 錕斤拷錕斤拷錕斤拷說錕斤拷錕斤拷錕斤拷錕斤拷錕斤拷錕斤拷錕斤拷錕叫籌拷錕斤拷錕斤拷錕斤拷錕斤拷錕斤拷錕斤拷要原錕斤拷錕角ｏ拷錕斤拷錕斤拷錕斤拷錕叫很訛拷錕斤拷錕斤拷錕斤拷錕斤拷錕街鳳拷式錕斤拷選錕斤拷錕斤拷錕斤拷錕角碉拷錕接斤拷目錕斤拷錕斤拷頻錕斤拷戲錕斤拷錕斤拷錕斤拷喜錕斤拷錕角ｏ拷嬰錕斤拷錕斤拷學(xué)錕斤拷錕斤拷童錕斤拷學(xué)錕斤拷前錕斤拷童錕斤拷錕斤拷錕斤拷錕節(jié)籌拷錕斤拷錕節(jié)呈詫拷錕斤拷錕斤拷錕斤拷錕斤拷錕狡ｏ拷錕斤拷錕斤拷錕斤拷錕斤拷錕斤拷錕斤拷錕角詫拷錕斤拷錕借擋錕僥ｏ拷錕斤拷一直錕斤拷錕斤拷錕斤拷去錕斤拷錕斤拷 小錕斤拷維錕斤拷錕斤拷錕斤拷摹錕斤拷錕僥訛拷錕斤拷幀錕斤拷錕斤拷小錕斤拷錕斤拷錕斤拷錕?004錕斤拷為錕斤拷司錕斤拷錕斤拷錕斤拷53錕斤拷錕斤拷元錕斤拷錕斤拷錕桔額，錕節(jié)碉拷斯錕斤拷錕斤拷錕斤拷械摹錕斤拷錕斤拷住錕斤拷錕斤拷錕斤拷錕斤拷錕斤拷錕斤拷錕斤拷錕斤拷錕斤拷錕斤拷錕斤拷錕揭詫拷錕斤拷錕斤拷錕剿癸拷峁�司通锟藉K?專錕斤拷使錕斤拷權(quán)轉(zhuǎn)錕斤拷協(xié)錕斤拷"錕矯碉拷錕斤拷一錕斤拷錕斤拷錕斤拷錕誡。 EPM Communications錕僥鳳拷錕斤拷師錕斤拷錕斤拷錕斤拷錕斤拷錕剿固顧碉拷錕斤拷錕斤拷錕斤拷錕斤拷錕斤拷學(xué)錕斤拷前錕叫籌拷錕斤拷錕斤拷呔錕斤拷錕斤拷錕斤拷錕斤拷諧錕街�一锟藉K斤拷錕剿癸拷峁�司锟藉K斤拷錕斤拷錕斤拷錕斤拷錕斤拷錕教訛拷小錕斤拷維錕斤拷系錕叫詫拷品錕斤拷錕斤拷錕叫加ｏ拷唯一錕斤拷途錕斤拷錕斤拷錕斤拷錕斤拷強(qiáng)錕斤拷錕斤拷木錕斤拷錕斤拷錕斤拷錕? 錕斤拷錕斤拷錕剿固顧碉拷錕斤拷錕叫★拷錕轎�锟綆F癸拷錕斤拷芯錕斤拷錕斤拷時錕斤拷模錕斤拷錕轎�锟藉K斤拷錕揭伙拷錕斤拷錕酵稱鳳拷啤錕斤拷丶錕斤拷錕斤拷錕斤拷錕斤拷冢錕接�锟藉K斤拷錕揭�锟藉K斤拷錕斤拷錕斤拷錕斤拷錕斤拷葉錕斤拷錕斤拷品錕斤拷投錕斤拷錕姐夠錕僥撅拷錕斤拷錕斤拷只錕斤拷錕斤拷錕斤拷錕斤拷錕斤拷錕斤拷錕斤拷錕角才伙拷錕叫★拷錕轎�锟结‘锟藉K斤拷卸錕斤拷印錕斤拷錕斤拷錕?BR>   (錕叫癸拷錕秸憋拷錕斤拷站錕斤拷錕斤拷)