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Evolving purchase of Yiwu's Xmas merchandise

City's market experiencing strong revival, with merchants noting an increase in early orders amid heightened demand

By CHEN YE in Hangzhou | China Daily | Updated: 2024-11-20 09:26
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A merchant from Poland (left) browses Christmas items in Yiwu, Zhejiang province, in July. [SHI KUANBING/FOR CHINA DAILY]

This trend is part of a broader economic upswing in Zhejiang province, where the total value of foreign trade hit 3.93 trillion yuan in the first three quarters, underscoring Zhejiang's position as a leading contributor to China's trade performance.

Looking to the future, Yiwu's Christmas market faces continued high demand for innovative, high-quality and competitively priced goods. Strong international sales, particularly in emerging regions like South America, offer significant growth opportunities. However, challenges persist as vendors grapple with rising production costs and increasing international competition from regions with lower labor costs. While optimistic about future growth, Yiwu merchants remain aware that adapting to changing economic pressures and sustaining quality standards are essential to maintaining their edge in the global market.

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