As global trade dynamics continue to evolve, the Chinese market remains a beacon of opportunity for international brands. This sentiment was evident at the ongoing China International Import Expo (CIIE) from Nov 5-10, where numerous enterprises vied to showcase their products and establish a strong foothold in the thriving Chinese market. Among these enterprises were participants like Concept Fruit and STROP, both hailing from Romania, each welcomes the CIIE to pave their way into the hearts and homes of Chinese consumers.

Vasilica Christinel Cojocariu, the visionary behind Concept Fruit, expressed his enthusiasm at the CIIE, said "Participating in the CIIE is a special moment for us. We firmly believe CIIE offers a platform for us to make connections and cultivate long-lasting friendships in China. With this platform, our Romanian vegetables and fruits will resonate with the treading consumer base in China."