Themed "Bousingot in Spring," the new season of Mashama was inspired by bousingot, a romantic pioneer movement group composed of writers and artists in France in the 1930s.

The new collection seeks to create a genderless style of presenting women's attitudes and power - romance, passion, freedom, and independence - while mainly using carbon black, moonlight white, moss green and grey-blue colors.

Meanwhile, it is also the first time for Shanghai Fashion Week to break the previous practice of opening the event with mature commercial brands and took designer brands as the opening show.