Dozens of handicraft masters from home and abroad have gathered at the ongoing fifth Shanghai International Hobby and Craft Expo, which kicked off at the Shanghai World Expo Exhibition and Convention Center on Friday.

The three-day event - co-hosted by the Shanghai Public Art Corporation Center, Shanghai Designers Association and Shanghai Yesby.me Information Technology - invited both domestic and foreign intangible cultural heritage handicraft masters to promote traditional crafts to modern life through the exhibition and on-site interactive and hands-on experiences.